The retail giant Implements Buying Restrictions on Pokémon TCG Products
As a notable development, Walmart has begun enforcing strict limits on how many Pokémon trading card products customers can buy during a single visit. This policy was activated starting November 5th, based on a company memo shared with employees.
Addressing Scalper Activity
Although not formally announced by Walmart, numerous sources suggest this decision was prompted by a viral TikTok video that depicted a customer buying a massive amount of Pokémon card items at a checkout counter. The store manager seen in the video received widespread backlash for permitting the bulk transaction to proceed.
Policy Details and Potential Loopholes
The updated guideline states that shoppers may only buy a maximum of five trading card packs or boxes each time they enter. Yet, the language has raised questions due to its lack of clarity. What exactly qualifies as a "box" remains unclear, and if someone could buy five high-value Elite Trainer Boxes is uncertain.
Additionally, because the restriction is based on individual trips, in theory an eager reseller could make multiple trips—buying five items each time—to accumulate large quantities throughout the day.
The Reseller Crisis
For the average collector, such efforts might seem excessive, yet for resellers, it's standard practice. In recent years, scalpers have greatly contributed to widespread shortages of Pokémon cards, driven by the TCG's growing fame.
Some resellers aim to sell unopened products for a profit, while others hunt for valuable pulls that can command extraordinary prices. As an example, the Mega Lucario ex card in recent releases has been listed for over $800 in online marketplaces.
Looking Ahead
This policy change coincides with the approaching launch of the Phantasmal Flames set, scheduled for November 14th. Pre-release sales already show chase cards like the Mega Charizard X Ex being offered for around fifteen hundred dollars, emphasizing the persistent interest and potential reseller attention.
With any luck, Walmart's restrictions will curb mass buying and increase access for true fans and everyday enthusiasts alike.
